The Main Benefits of Business Mobile Application Development for Your Company

Business mobile application development has changed the way we are able to grow and develop business for numerous reasons. Through custom app development, businesses have been able to achieve benefits such as:

  • Creating a clean and accessible line of communication with customers
  • Growing brand awareness and potentially reaching a new audience
  • Setting themselves apart from the competition

In this post, we discuss in detail these top three benefits of bespoke mobile app design and development.

Benefits of custom app development for businesses:

1. Direct communication and engagement with customers

With access to a wealth of information at just a touch of a button, business mobile application development has opened the door to clear and direct communication between customers and businesses. The information gathered from customers using these apps is invaluable for any business, with shopping behaviour and buyer personas being readily available to help enhance marketing strategies.

– Exclusive deals

Custom app development also allows notifications and information to be sent to customers in an instant. If this information is useful and relevant to them, containing information regarding exclusive deals and offers, for example, it can help you make loyal customers who value using the app.

– Effective loyalty programme

If your company has a loyalty programme or is considering introducing one as a way of encouraging sales, then a digitalised loyalty scheme via a mobile app is an effective method for building and creating a community of customers. Once customers are rewarded for their spending, they are much more likely to come back, and a mobile app makes it a much easier and quicker process for them to do just that.

– Customer engagement

For customers, it’s important that they are heard and have an easy form of communication. In many cases, customers who want to communicate either want to know the answer to a question regarding your service or their order or they are wanting to complain. Mobile app design and development makes both these processes much easier for everyone; with the idea being that the quicker a customer can communicate their concerns and receive a response, the less likely they are to leave a bad review.


2. Brand awareness

A mobile app is an extension of your brand and therefore is a chance for you to remain true to branding while being able to explore how it can be presented on a completely different digital platform; perhaps in a completely new and innovative way. It can also be thought of as a new advertising platform for the business, that can say whatever you want it to, in order for your brand to get more exposure and therefore, awareness.

– Potential new audiences

As a completely new platform, business mobile application development can also cause a new demographic of customers to reach you, one that finds using apps more preferable than a web browser.

3.  Getting ahead of the competition

One of the most important benefits of mobile app design and development for business use is that it will make you truly stand out from the competition. Apps are very relevant in modern technology today, and using them for business is quickly becoming a trend, but hasn’t quite taken off across the entire board yet, giving you the opportunity to get the edge over any competition. For more information on how you gain competitive advantage via a business app, please read our dedicated blog post on this.

McKenna Consultants have a wealth of experience in mobile app development for businesses, for further information on some of the previous projects we have worked on, please refer to our case studies page. Or, contact us to see how we can help your business through custom app development.  

Nick McKenna
Since 2004, Nick McKenna, BSc, MBCS Biography has been the CEO of McKenna Consultants. McKenna Consultants is a bespoke software development based in North Yorkshire, specialising in Cloud development, mobile App development, progressive web App development, systems integration and the Internet of Things development. Nick also holds a First Class Degree in Computer Science (BSc) and wrote his first computer program at the age of nine, on a BBC Micro Model B computer. For the last 21 years, Nick has been a professional computer programmer and software architecture. Nick’s technical expertise includes; Net Core, C#, Microsoft Azure, Asp.Net, RESTful web services, eProcurement, Swift, iOS mobile development, Java, Android mobile development, C++, Internet Of Things and more. In addition, Nick is experienced in Agile coaching, training and consultancy, applying modern Agile management techniques to marketing and running McKenna Consultants, as well as the development of software for clients. Nick is a Certified Enterprise Coach (Scrum Alliance), SAFe Program Consultant (SAI), Certified LeSS Practitioner (LeSS) and Certified Scrum@Scale Practitioner. Outside the office, Nick is a professional scuba diver and he holds the rank of Black Belt 5th Dan in Karate.