B2B eCommerce

McKenna Consultants specialise in the development of large-scale, complex, B2B eCommerce solutions built on composable architecture. A composable eCommerce solution integrates best-of-breed components into a cohesive, whole solution which presents a great user experience for purchasers.

Our clients typically have an extensive product catalogue, often including complex configurable products. We produce solutions that cover multiple languages and geographical regions along with the complexities that differing business practices in different regions bring.

The Four Pillars of B2B eCommerce

Every B2B eCommerce platform we build stands on four pillars: speed, stability, security and information governance. Each one contributes directly to the two outcomes that matter most to our clients — the ability to scale, and the ability to generate revenue. When all four are strong, your web store grows with your business; when any one is weak, it becomes the ceiling on that growth.

Speed

A B2B web store lives or dies by how quickly buyers can find, check and order the products they need. Professional purchasers place repeat orders under time pressure, and every second added to search, pricing or checkout is friction that pushes them back towards phone and email ordering — or towards a faster competitor. Page speed also feeds directly into search engine rankings, so a fast store compounds its own revenue: better visibility brings more buyers, and a faster journey converts more of them. The Norgren store we rebuilt launched with a 100% Google Lighthouse score for exactly this reason.

Speed must also survive scale. A store that is quick with a thousand products and one region must stay quick with a hundred thousand products, multiple currencies and global traffic peaks. Composable, cloud-native components scale independently — search, pricing and checkout each grow with demand — so performance holds as your catalogue and your markets expand.

Stability

For your customers, your web store is a business tool: when it is down, their workshop, production line or project stalls with it. Downtime costs you the orders that are placed elsewhere, and it erodes the trust that self-service ordering depends on — a buyer who has been let down twice goes back to emailing a sales representative, and the efficiency gains of digital ordering evaporate.

A distributed, composable architecture removes the single point of failure that monolithic stores carry: if one service goes down, online ordering carries on. Stability is also what makes scaling safe. New regions, catalogues and integrations are added as isolated components rather than as risky changes to one large system, so revenue growth never has to be traded against reliability. We design for — and achieve — uptime close to 100%.

Security

A B2B web store holds commercially sensitive data: contract pricing, credit terms, order history and buyer identities. A breach costs far more than the remediation — it can end relationships with enterprise customers whose procurement and security teams audit their suppliers. Increasingly, a demonstrably secure platform is a condition of winning large accounts at all.

Security in a composable store is designed in rather than bolted on. Every component sits behind well-defined APIs, identity and authentication are handled by dedicated, proven services, and the attack surface stays controlled even as users, integrations and markets multiply. Our platforms routinely return very clean penetration test results — evidence that becomes a sales asset when your customers' security questionnaires arrive.

Information Governance

The fourth pillar is the least visible and the most frequently neglected. Information governance means that every piece of data in your store has a single source of truth — product data mastered in your Product Information Management system, prices and stock in your ERP, content in your CMS, orders in the commerce core — and that your integration layer moves that data smoothly and automatically into every component that consumes it: Elastic Path catalogues, Algolia search indexes, and the storefront itself.

When governance is weak, the same product exists in three conflicting versions, the price a buyer sees disagrees with the invoice the ERP raises, and every discrepancy becomes a dispute, a return or a support call. When it is strong, a product enriched once in the PIM flows through to catalogue, search and storefront in one motion — accurate everywhere, immediately. That is what makes scale possible: catalogues, regions and channels can multiply without multiplying data errors. And revenue follows from data that buyers can trust — richer product information converts better, accurate pricing removes order friction, and clean data keeps search results relevant.

All four pillars rest on a composable foundation. To see how that architecture works in practice — the components involved, the benefits it brings and how it integrates with your existing ERP, PIM and CMS systems — read our guide to composable architecture for B2B eCommerce.

How McKenna Consultants Can Help

We have the technical expertise to do the complex computer programming required to deliver your business a B2B eCommerce web store. AI coding tools let us deliver complex integrations (ERP, PIM, payment) faster than traditional approaches.

We tailor our solutions to meet your specific business needs, ensuring a customized and efficient B2B eCommerce platform. We are able to integrate your existing IT systems (ERP, PIM, Pricing, Stock etc) with dynamic systems that will build and manage a B2B eCommerce store that will be fast, stable and secure. We are able to achieve over 90% Google Lighthouse scores, uptime close to 100% and very clean penetration test results.

If you would like to discuss how a modern B2B eCommerce web store could benefit your business, please do not hesitate to get in touch with McKenna Consultants today.

B2B eCommerce Case Studies

Astrak Composable eCommerce With Elastic Path

"Working with McKenna Consultants has been a game-changer for Astrak. From day one, their team understood our vision for a high-performance eCommerce platform and delivered beyond our expectations. Their deep technical expertise and flexible composable architecture approach allowed us to build a site that is fast, stable, and secure—exactly what our customers need."

"What really set McKenna apart was how closely they worked with our customers during the build. The result is a user experience that genuinely reflects how our clients want to search and order. Since going live, the platform has already added over £300,000 in new monthly revenue, and we see even more potential as we scale. We're excited to continue working with McKenna as our digital journey evolves."

Stephen Cope, Astrak CIO

View Astrak Case Study

Norgren - Composable eCommerce

Norgren, IMI's precision engineering brand, ran a global web store that had generated hundreds of millions of dollars in revenue — but as a bespoke, externally-maintained system it was slow to evolve and costly to own. We rebuilt it as a composable store on Elastic Path, combining off-the-shelf services for search, navigation and geo-location so the team could focus its development effort on innovative features such as product configurators.

The new store launched with a 100% Google Lighthouse score, giving customers a faster experience and improving search visibility, while the distributed composable architecture removed the single point of failure — if one service goes down, online ordering carries on.

View Norgren Case Study