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eCommerce

We are computer programmers at heart and implementing high quality, tailored systems to suit your needs is what we do best. We have been delivering revenue generating, time saving and life changing bespoke software development in Harrogate, Yorkshire since 2004.

Composable Commerce: The Future of Your Digital Strategy Explained

By Nick McKenna | 8th May 2025
Composable Commerce

Composable Commrce: The Future of Your Digital Strategy Explained Composable commerce is about building e-commerce platforms using flexible, independent modules. This method allows for customization and scalability, making it a game-changer for businesses. In this article, you will learn what composable commerce is, its benefits, … more

The Role of Human-in-the-Loop in Training and Tuning eCommerce AI Assistants

By Nick McKenna | 17th April 2025
The Role of Human-in-the-Loop in Training and Tuning eCommerce AI Assistants

As AI continues to transform the way eCommerce businesses engage with customers, one of the most important concepts shaping chatbot development is the human-in-the-loop approach. While AI can dramatically speed up response times, cut costs, and operate 24/7, it still needs human guidance to stay … more

Managing AI Quality in eCommerce Chatbots: Balancing Automation with Accuracy

By Nick McKenna | 14th April 2025
eCommerce AI chatbot assistant

As eCommerce businesses look to scale, improve customer experience, and reduce support costs, AI chatbots powered by large language models (LLMs) are becoming an increasingly attractive solution. From recommending the right product based on a customer’s problem statement to identifying replacements for obsolete or competitor … more

The Benefits of Using Elastic Path for Complex eCommerce Development

By Nick McKenna | 7th October 2024
Man at a laptop in an office

eCommerce is constantly changing, meaning that today’s businesses are always on the lookout for new platforms that offer flexibility, scalability, and features to cater to complex requirements. Enter Elastic Path, a leading solution for enterprises looking to build sophisticated eCommerce ecosystems. While you may already … more

How AI Can Improve Customer Experience

By Nick McKenna | 12th April 2024
Image of the letters AI

AI and customer experience are increasingly being intertwined in businesses, with the intention of helping companies set themselves apart from the competition. However, as more and more businesses integrate AI into their customer experience, it has become crucial for your business to use it in … more

Team Roles For Building a Composable B2B eCommerce Online Store

By Nick McKenna | 24th March 2023
Aerial view of a meeting table covered in computers.

Once you’ve taken the decision to build your new B2B web store using modern, composable eCommerce technology, you will need to consider your team structure to ensure that it is optimal. I’ll assume here that you have delegated the technical build portion of the project … more